YouTube Superstar, Lindsey Stirling, on Branded Content812 0
Content Marketing will hit a tipping point in 2015. It was voted the top marketing activity to drive commercial results in 2015 according to Social Times. Brands that at first were hesitant to partner with vloggers and YouTubers are starting to embrace partnerships with rising artists on this channel. Veteran YouTube Superstar Lindsey Sterling recently sat down with ADWEEK to discuss her experience partnering with brands.
The best advice I can give to a brand is to trust the artists a little bit more, especially if you’re working with a YouTuber.
Boasting more than 6M subscribers on YouTube, a #2 album on the Billboard Top 200 and named to Forbes 30 under 30 music list, Lindsey Stirling is a really big deal. She was even nominated for a 2014 Billboard music award in the Top Dance / Electronic Album category. YouTube sensations like Lindsey provide an excellent opportunity for brands to connect with massive audiences that already exist. Instead of a brand spending hours finding and creating their own audience, they boost the brand’s image and reach by supporting a brand/artist their audience already loves.
YouTubers are self-made artists and we understand this platform. We understand the digital world and how it works because we branded ourselves.
Partnering with an existing YouTube Superstar not only guarantees you an audience, but they bring a lot of creativity to the table. According to Social Times, more than 50% of content marketers listed “creating engaging content” as their number one problem.
When brands have given me 100% control, it’s amazing how much better the video does and how much more satisfied the client is in the end.
YouTube Superstars like Lindsey are used to partnering and collaborating as well as coming up with original content that their fans love.
Collaborations have been absolutely huge, that was what initially got my YouTube channel off the ground.
Collaborating with social media sensations like Lindsey Stirling is a no-brainer in 2015. But anytime your brand ventures out into a new channel or partnership there’s plenty of questions that go with it. What do these partnerships cost? After creating the content how do we maximize it’s effectiveness? Does branded content payoff in sales?
<<Checkout Lindsey Sterling's chart-topping new album Shatter Me>>
Does your brand need a little star power? Have you collaborated with YouTube Stars on branded content?
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