If there’s one thing creative directors do not have very much of it’s time. So it’s not all that surprising when their offices are cluttered with portfolios of young advertising hopefuls. The trick, as it turns out, isn’t to make a portfolio so great that they look at it. The trick is to trick the creative director into thinking that your portfolio is actually his favorite advertising magazine.
Casper Christensen and René Schultz, a Danish creative duo, created this ingenious portfolio by mimicking the style and layout of popular advertising magazine Archive. After filling the magazine with their work the pair created unique covers that featured the work of the creative director they were contacting. After sending their one-of-a-kind portfolio magazine all over the world they got the jobs and contacts that they were hoping for.
It just goes to show that there’s more than one way to get your foot in the door at the top advertising agencies. In the constant battle to set yourself apart from the competition, the worst way to stand out is to do exactly what everyone else is doing.
Via: Retelly Source: letsadvertise.it