Popular portfolio schools act as an excellent launch pad into the creative side of Advertising. They are also painstakingly expensive. These schools are not ideal for testing the waters. Not unless you can afford to buy a boat resilient enough to turn back if the journey isn’t for you. However there are other ways to develop a kick-ass portfolio on a recent college grad’s budget. We present to you – Book Shop.
Book Shop has built a reputation in Los Angeles and Orange County, CA for being an affordable portfolio school that produces qualified creatives. Successful students learn strategy-based big thinking needed to break into big places like Deutsch, Smaller shops like 180LA, and anywhere in between. But not without putting in the effort first. Yes, like with any other portfolio school, you’ll have to pour your heart and soul into your work to reap the rewards. But as you’ll learn, that should be the fun part.
Each program is hosted at different advertising agencies like Phenomenon and RPA while students are guided by senior creatives or higher from LA and OC agencies. Now the workshop-based portfolio program has expanded its teachings to the Big Apple and offers online courses too. Many students at Book Shop either know they want to be in the creative side of advertising or are just trying it out for the first time. By the end, prospective advertising hopefuls walk away with a portfolio they can be proud of and the confidence to ram the gates of the Advertising industry.
Application Requirements: Open for all to apply.
Cost per Course: $600
Courses: There are 8 in total. The curriculum is straightforward and most workshops are offered at night, making it accessible to working professionals. Students are encouraged to take upper level courses as many times as necessary.
Duration: Each course takes 9-weeks.
Introduction: Lays down the foundation of why effective ads work and why less-effective ads don’t.
Intermediate: Students are given individual products or services and must bring mock ups (drawn in simple terms) to be discussed and critiqued.
Advanced One: Students begin building their portfolios with individualized campaigns.
Advanced Two: Elevates students to think through their conceptual strategies in depth and how to integrate digital and social platforms.
Teams: Students begin working with a partner or in small groups on a fully integrated campaign with portfolio-ready big ideas. Students may also submit their work to competitions like One Show, Young Lions, and others.
Copy (Writers only): Only offered once a year, this class accepts writers from Advanced One or higher and focuses on body copy and radio. Students produce their best radio script at the end of the course.
Art Direction (Art Directors only): A six-week crash course for Art Directors from Advanced One or higher, focusing on layout design. This class requires knowledge of the latest design programs.
Digital Creative: This workshop, open to students from Advanced One or higher, offers in depth understanding of display campaigns, branded microsites, rich media banners, and social media.