In this fly-on-the-wall documentary, copywriters young and old talk about the state of copywriting, advertising and everything in between. The documentary, created by DMA, is part of a campaign by DMA to take the very first census on copywriting. After having taken the census on their website I look forward to the published results. I’m not a British copywriter, but hopefully my responses will still be included in the final report. It’s tough to deny the decline of copy centric advertising campaigns. Sure there’s a genius tagline, or well-written video every now-and-again, but advertising has moved towards pretty campaigns that often include copy only as an afterthought. Enjoy a few minutes watching some of Britain’s finest talk through the rise and fall (and rise?) of copywriting in advertising. What do you think? Is copywriting dead? What is the role of today’s copywriters and how do they fit into the digital age of advertising?