Every brand has a story. Some even have political agendas (stop the madness!). Creating great campaigns requires expert storytelling skills.
- How is the TV spot different form the print ad? Radio ads?
- How does the story hook your audience?
- Does your campaign launch all at once, or piece by piece?
- What do you want people to do/feel as a result of your story?
Just a few of the questions you should ask when creating a full campaign.
In the spirit of expert storytelling, we’ve dug up some great advice from one of our favorite storytellers–Ira Glass.
If you listen to Podcasts, then there’s a good chance you’re familiar with the name Ira Glass. Synonymous with “This American Life,” Ira Glass has been crafting compelling stories on public radio his entire career. He’s won essentially every award that exists in radio and some outside of it. Listen to him explain the art of storytelling in this 4-part series.