A great Creative Director is more than just your boss; they’re a friend, a mentor, a therapist, a voice of reason, your harshest critic, and your biggest advocate. In this short video from Pitch, they’ve rounded up some experienced Creative Directors to ask them why they’re so effective.
For anyone new to advertising, the Creative Director or CD is the head of the creative team in an advertising agency. Bigger agencies will have an Associate Creative Director (ACD), basically an assistant to the Creative Director, as well as an Executive Creative Director (ECD), part of the senior creative team. Smaller agencies will have just one Creative Director that looks at work from the Copywriter / Art Director teams and provides constructive feedback. If you’re really lucky (or really sucky) the Creative Director will even help do some design or copywriting depending on their background.
Every Creative Director is different in how they lead and their role within the unique agency structure. The path to becoming a Creative Director is as varied as the responsibilities of a Creative Director, but here’s the most common route I’ve seen.
Intern >> Jr. Copywriter >> Copywriter >> Senior Copywriter >> Associate Creative Director >> Creative Director
Intern >> Designer >> Art Director >> Senior Art Director >> Associate Creative Director >> Creative Director
Of course this doesn’t always happen within one agency. If you want to become a Creative director it’s important to have really good ideas and work with your creative teams to produce the very best work possible. The role of Creative Director is akin to a coach of a team. You help get the very best out of your team to make them better.
Are you a Creative Director? How did you get to where you are in your agency? What advice would you add to this for a junior creative wanting to become a Creative Director?