Let me tell you about my first year as an advertising copywriter. Almost every day I thought that I was going to get fired for not being creative enough. I would turn in headline after headline, but never really feel assured that what I was doing was good work, or even passable work. Because of the structure of our medium-sized agency there was only one other copywriter on the creative team. The self-doubt and sometimes self-loathing was sometimes more than I could take. On one incredibly long day I remember wondering why I didn’t just become an accountant like my best friend James.
Luckily the creative route that I’ve taken has really paid off. I know that I love my job and feel more validated in my copy every single day. But feeling doubt or lack of confidence in your work as a junior creative is a widespread epidemic. I’ve talked with a handful of award-winning copywriters and art directors that’ve shared similar feelings even while creating the kind of work that ultimately won them awards.
The biggest lesson I’ve learned is that you as the creator are as qualified as anyone to judge if you’re making good work. If you think it’s good keep making it. If you don’t think it’s good, do what you need to do to make it good. In this video, created by Stand Out! Photographic Forums, creatives share their fears and how they overcame them to become successful.