Akos+Laszlo as their known on their portfolio site, aptly named ourportfoliosite.com, know how to catch creative directors at New York’s biggest agencies with their pants down. After graduating from Miami Ad School in Hamburg, they set their sites on Madison Avenue with a simple and effective ploy known as “The Toilet Book.”
Rather than stack their portfolios on the crowded desks of creative directors, they created “The Toilet Book” and placed it in the bathrooms of the hottest shops in New York City. How else can you get five minutes of undivided attention from the busiest men and women in advertising?
Anyone that opened “The Toilet Book” was greeted with this self-aware approach to a number two:
“To break into advertising, we need five minutes from your busy schedule to look at our work. Well, you have five minutes now, and let’s face it, you’re dying to read just about anything
6 of the 9 agencies that Akos+Laszlo targeted called them back. That’s some of the best return you’ll ever see in the advertising industry. For the record, Akos+Laszlo are happily employed at BBDO in New York.
What’s the most innovative way you’ve heard of for getting your portfolio in front of the right person? Share with us in the comments below.