One of the fastest ways to learn advertising is to learn from the pros. And our friend Suzanne Pope is definitely a pro when it comes to teaching advertising. Suzanne has more than 20 years advertising experience working with fortune 500 companies and as a copywriter and creative director at top agencies like John St., Leo Burnett, Zulu Alpha Kilo and Ogilvy to name a few. Her work has been recognized by One Show, Clio, Comm Arts, Lürzer’s Archive, London International Advertising Awards, Advertising & Design Club of Canada and countless others.
First off, where did you get the idea for adteachings.com?
I wanted to do a blog about advertising, but I figured the world could do without one more website criticizing or praising current ads. And because I’d had some experience teaching advertising students, I realized that that was an audience that deserved a blog tailored specifically to its interests. Thus, Ad Teachings was born.
What type of instruction does adteachings.com offer?
Most of the time, I post current or past ads that might have some instructional value to advertising students. As time permits, though, I also post mini-lectures or ebooks to help students in their understanding of this difficult and constantly changing business.
What have you learned (feedback, comments, criticism, etc) from running adteachings.com?
Because this is the Internet, I prepared myself for anonymous abuse as soon as the blog went live. But I’m surprised and pleased to tell you that the response I’ve received has been overwhelmingly positive. And that motivates me to keep going in my current direction.
Why do you love advertising?
I love being able to make a living participating in popular culture. And I love being able to contribute to my clients’ commercial success.
Tell us more about your advertising ebooks?
On a couple of occasions, I have spotted a need among young ad people, a need that required more than just a brief blog post. One need was around young copywriters’ fear of writing headlines. The other was around everyone’s anxiety about producing ideas. I felt restless and uneasy until I posted the ebooks. Once they were up, I felt much better. For now, I don’t have any thoughts regarding a third ebook. But if people tell me they need it, I will happily write it.
What career advice would you give to young advertisers?
Be humble. Be flexible. Be willing to accept correction. Success will surely follow.
What’s contributed most to your success as an advertiser?
Whatever modest success I’ve enjoyed has been due entirely to my genuine love of creativity. And that leads to a bonus piece of advice for young ad people: If you don’t want to make advertising for its own sake (irrespective of financial rewards or fame), you should definitely find something else to do with your working life. A career in advertising seldom takes one to retirement age, and that reality leads to bitterness for anyone who didn’t love the game while it lasted.
What other resources would you recommend for anyone who’s new to advertising?
If you follow adteachings.com, you will see links to a number of other useful sites, including adsoftheworld.com,adeevee.com, creativecriminals.com and gutewerbung.net.
A huge thanks to Suzanne Pope for letting us interview her about adteachings.com.