If you’ve been around to witness the craze surrounding the podcast “Serial”, the spin off of another mega podcast “This American Life”, then you know these podcast things have a huge pull on people’s attention spans. 13 million Americans reported listening to podcasts daily in 2014.
These days everyone from history buffs to mainstream comedians have channeled into some form of episodic “audio blog”. Now more and more Advertisers are taking a stab at it too.
The ad industry is a special blend of creativity and commerce. From the outside it appears mysteriously challenging and especially alluring to creative types. Insiders say it can be stressful yet highly fulfilling. Advertising pros are now using podcasts to clear the air for newbies and veterans alike.
Throw on one of these podcasts during your daily commute or listen on the way to that prior engagement you tried to get out of. They’ll come in handy.
“Don’t Get Me Started”
If you’re pursuing a path in the creative side of advertising, this 30-minute show speaks to you. DGMS informs the perspective of newcomers with candid conversations about the creative process, how to rise the ranks, and where to start. Everything you need to know about the show is addressed in the opening. “Coming to you from a portable microphone, this is Don’t Get Me Started. This a conversation, about advertising. And here is your host, freelance Creative Director and Creative Circus Department Head, Dan Balser” (insert GarageBand jam). Everything after is an insightful crapshoot into the minds and hearts of established creatives, recruiters, and legends from all over the Ad industry. Dan Balser, since 2007, has hosted the show every other thursday without missing a beat. He gracefully interviews award-winning professionals about their journey through success and failure. You’ll get to eavesdrop on advertising experts as they get real about the creative process over a PBR or two. DGMS features guests of the show on its facebook page where fans can follow up on where they work, what they’ve done, and how to reach out.