If you’ve been around to witness the craze surrounding the podcast “Serial”, the spin off of another mega podcast “This American Life”, then you know these podcast things have a huge pull on people's attention spans. 13 million Americans reported listening to podcasts daily in 2014. These days everyone from history buffs to mainstream comedians have channeled into some form of episodic “audio blog”. Now more and more Advertisers are taking a stab at it too. The ad industry is a special blend of creativity and commerce. From the outside it appears mysteriously challenging and especially alluring to creative types. Insiders say it can be stressful yet highly fulfilling. Advertising pros are now using podcasts to clear the air for newbies and veterans alike. Throw on one of these podcasts during your daily commute or listen on the way to that prior engagement you tried to get out of. They'll come in handy.
“Not Even Beta”
So apparently Agencies are jumping in on the fun. TBWA is among the first to experiment with podcasts and there are others set to follow. “Not Even Beta” is a new show that focuses on digital advertising, technology and innovation. Juuso Myllyrinne, Global Strategy Director, and Luke Eid, Global Director of Innovation, host the show for TBWA’s 12,000 employees, clients, and marketing enthusiasts around the globe. Each week they’ll dive into wearable tech, the automotive sector, and more with commentary about where tech trends are heading. With just 6 podcasts so far, the show seems to lend itself to being of great value for marketing professionals, including the new ones.