When you first start out as a copywriter it’s very intimidating. For at least the first year of my career I felt like I didn’t know what I was doing. To make up for my lack of know-how I got my hands on every single advertising and copywriting book I could find. Many years later I still try and soak up every bit of advice I can find.
Thanks to our friends on Twitter for suggesting we make a list of must-read books for aspiring copywriters. If you know of a book that we missed, let us know and we’ll update the list. (in no particular order)
Author: Eugene M. Schwartz
Really good advice from an experienced mentor comes at a price, and this book is no exception. If you can get past the hefty price tag, this book is one you’ll definitely want to read and reread. Every copywriter should have a copy of breakthrough advertising. It’s 236 pages of advertising and copywriting mastery taught by one of the all-time great copywriters.