When you first start out as a copywriter it's very intimidating. For at least the first year of my career I felt like I didn't know what I was doing. To make up for my lack of know-how I got my hands on every single advertising and copywriting book I could find. Many years later I still try and soak up every bit of advice I can find.
Thanks to our friends on Twitter for suggesting we make a list of must-read books for aspiring copywriters. If you know of a book that we missed, let us know and we'll update the list. (in no particular order)
The Copywriter’s Handbook
Author: Robert Bly
Robert Bly is not new to success. After becoming a self-made millionaire in his thirties he’s gone on to publish more than 60 books most of them about writing and marketing. Boasting more than 60,000 subscribers to his direct marketing email newsletter, Bly knows how to get your attention and keep it. The Copywriter’s Handbook is a great introduction and guidebook to advertising’s best practices.